Where marketing ends and meaning begins.

In underground club culture, the afters is sacred. Where the night keeps going, the records go deeper and the conversations get honest.


That spirit defines The Afters. Long-form portraits of artists, told in their own words, at their own pace, and scored with their own music. Human stories, told honestly. Not louder, but clearer.


We build the strategy, the storytelling and the distribution around the artist -  turning listeners into fans who believe in the artist behind the music, with relationships that live beyond the feed.


That's trust, and you can't automate it.


If you're an artist or label sitting on a catalogue and a story that hasn't been told, that's what this is for.


heath@theafters.studio

Robot84 - Finding the Rhythm Again

Check out the extended trailer

Month One Headlines

Season One - Robot84

Finding the Rhythm Again - Episode One


A story of the rooms, the records, the losses and what came next.


Scott Ferguson has spent thirty-five years in the underground dance scene. Records on Nervous, Paper Recordings, Midnight Riot and Secret Life, played out by the likes of DJ Harvey, The Blessed Madonna and Gerd Janson. An hour with Scott, told alongside Bill Brewster, Colleen Cosmo Murphy and Pete Gooding, his family and friends — and scored almost entirely with his own records.

The work


Strategy - positioning, story, release & distribution
Interviews - Scott & contributors, recorded & edited

The portrait - a 53-minute audio documentary
Distribution - every major podcast platform & SEO
Trailers - audio, video, cut for broadcast and social
Social storytelling - 30 day story arc cross platform
Press - kit, release, images, assets, built for editors
Artist relations -  artist outreach, radio and press
Direct to fans - all pointing to the artist's ecosystem

Listen to the full story

Follow the campaign

Listen to Scotts music